John Froelich brings over 25 years of global sales, marketing, and executive leadership experience from companies like SAP, IBM, AT&T, and Avaya. At Bramasol, he leverages his background to drive business growth and client success. Prior to Bramasol, John was a business coach and consultant for SMBs, improving sales and profitability for clients such as US Airways and American Express.

At SAP, he led inside sales and telemanagement teams, and during his time at Avaya and IBM, he managed teams across 30+ countries, advising top firms like Intel and British Telecom on global sales and marketing strategies. He started his career at AT&T, spending 15 years in sales and marketing roles and supporting Gulf War operations in Saudi Arabia and Kuwait.

John is active in Scottsdale's business community, serving on the mayor’s advisory board and participating in local leadership and philanthropy. He holds a Master’s and Bachelor’s in Finance from Seton Hall University.

Specialties: SAP, S/4HANA, revenue recognition, sales strategy, demand generation, customer experience, and business optimization.