AMIT BEHKI

Crafting Style. Creating Experiences. Defining Legacies.

THE BRAND: A NEW ERA AT DHANMILL

The newly launched AMIT BEHKI studio at Dhanmill marks the beginning of a bold, premium, future-forward design identity. Built on three decades of mastery, the brand redefines luxury menswear, groom couture, and experiential styling with a level of precision, emotion, and craftsmanship that sets a new benchmark.

THE VISIONARY BEHIND THE BRAND

Mr. Amit Behki, a celebrated name in India’s fashion, film and luxury creative industry, brings over 30 years of unparalleled expertise. Known for blending artistry with strategy, he has transformed Creative Stop into a powerhouse of design — and now elevates his signature aesthetic through the premium brand AMIT BEHKI.

A LEGACY OF 100,000+ PERSONAL DESIGNS

With an extraordinary portfolio, Mr. Behki has personally crafted outfits for more than 1,00,000 individuals.

Among these, over 24,000 grooms have worn his bespoke creations — making him one of India’s most trusted names in groom couture and men’s occasion wear.

ICONIC PERSONALITIES WHO TRUST HIS VISION

His work has adorned some of the most respected and loved icons across cinema, sports, entertainment, and hospitality, including:

Amitabh Bachchan, Shah Rukh Khan, Master Blaster Sachin Tendulkar, Shahid Kapoor, Maniesh Paul, Ali Fazal, Chef Sanjeev Kapoor, Rahat Fateh Ali Khan, the late Shane Warne, Brett Lee, and many more.

FILMS, CINEMA & SERIES — A DESIGN FOOTPRINT

As a wardrobe partner, Mr. Behki has contributed to some of the industry’s most memorable productions:

Shandaar, Ae Dil Hai Mushkil, Dear Zindagi, Veere Di Wedding, Bandish Bandits, and several other acclaimed film and series ventures.

His costume narratives add depth, personality, and authenticity to characters on screen.

LANDMARK PROJECTS & MEDIA CELEBRATION

• Appointed as Wardrobe Planner for Monarch Cruise, designing for Indian and international celebrities aboard the luxury ship.
• Widely featured in news for his extraordinary ability to take accurate body sizes visually, without physical measurements — covered by multiple publications including TOI and HT.
• Gifted the prestigious Master Blaster bat signed by Sachin Tendulkar, acknowledging his craftsmanship and connection.
• Featured in media for his association with a major KBC event with Amitabh Bachchan, highlighting his position at the crossroads of fashion and celebrity culture.

WHAT CLIENTS SAY (REVIEWS)

Clients often describe him as:

• “A visionary who understands the brief better than the client.”
• “A magician with design and fit — everything looks effortlessly perfect.”
• “A creator who transforms ideas into experiences.”
• “The only designer who can take measurements just by looking at you.”
• “A perfectionist whose finishing and finesse are unmatched.”

These testimonials reflect the trust, admiration, and loyalty he has earned over decades.

THE MAN BEHIND THE MASTERPIECES

Beyond his technical brilliance, Mr. Behki is admired as:

• A travel enthusiast who draws global inspiration from cultures and craftsmanship.
• A fashion-forward thinker with an instinct for modern silhouettes and timeless elegance.
• A warm, people-centric personality, cherished by everyone he meets and works with.

His charismatic presence and human touch make the creative process effortless and enjoyable for clients.

DESIGN PHILOSOPHY

At the heart of AMIT BEHKI lies a simple yet powerful belief:

Design is not just clothing — it is identity, narrative, and emotion.

His creations embody:

• Meticulous craftsmanship
• Clean, modern aesthetics
• Precision in fit
• Purpose-driven creativity
• Deep personalization

Every piece tells a story that inspires and endures.

THE FUTURE: EXPANDING GLOBALLY

After the successful launch at Dhanmill, the AMIT BEHKI brand is expanding into key locations:

• Golf Course Road, Gurugram

• Dubai

• London

• Canada

• A second flagship in Dubai

These upcoming destinations reflect the brand’s evolution into an international luxury house, bringing Indian craftsmanship and global design sensibilities to the world.

THE BRAND TODAY

AMIT BEHKI stands as a premium menswear and design powerhouse, offering:

• Bespoke Groom Couture & Luxury Menswear
• Celebrity Styling & Film Wardrobe Direction
• Luxury Event & Installation Design
• Brand Experience & Creative Consulting

Each creation reflects excellence, innovation, and deep creative integrity — the values that define Mr. Amit Behki’s journey.